We know Kamala Khan is popular, but what does a sixth printing really mean?
Kamala Khan has enraptured the world as many times as she’s saved it. Now, the plucky Pakistani-American teen who made history as the new Ms Marvel, comics’ first ever lead Muslim superhero, is getting a rare sixth printing—and heralding a new era of diversity in comics.
Although the world of comics occupies an increasingly large part of the pop cultural domain—last year the industry did about $800 million in sales—the number of people who actually buy comics is relatively small. Most comics only average about 3,000 copies per printing; with Kamala now on her sixth printing, she’s headed towards a whopping 20,000 print copies sold.
Still, to put things in perspective, sixth printings are major milestones in the world of comics. Spider-Man Issue #583, the one with President Obama on the cover, only made it to a fifth printing despite making international headlines. Kamala now joins an elite lineup of bestselling comics that have performed beyond all expectations.
SEE, PUBLISHING WORLD!!
Not only is diversity interesting and cool and fun and healthy and good for everyone, IT FREAKING SELLS!
Signal boost, please!